Why would anyone do this job?
Feaniks, a new B2B online training start-up, aimed to raise brand awareness and position themselves as change makers within the sector. Targeting the largest NHS strike in UK history, we provided healthcare workers a public platform to share their challenging experiences. This strategic move generated over 1,000,000 media impressions, £100,000 in earned coverage value and 50,000 organic social impressions, resulting in 1,800 new users within the first month. Our campaign secured coverage in prominent publications like The Guardian, Metro, HuffPost and The Mirror, achieving visibility that rival competitors could only dream of. We were also proudly shortlisted as finalists for The Drum Awards for PR Best Launch or Relaunch and B2B for Good in 2023.
Most instagrammable castles in Europe
With Halloween fast approaching, we wanted to create a topical piece of Digital PR content that we could use to acquire backlinks for our luxury travel client, The Thinking Traveller. With the knowledge that TTT offered private villas close to some of Europe’s most historic castles, we decided to look at which of these landmarks were the most popular on Instagram. To do this we conducted research to find existing lists of the best castles in Europe and then recorded the number of hashtags for each castle. We worked with The Thinking Travellers internal design team to create visual assets and we created a blog post to give publications a source of data to link back to. This piece of content landed 72 links across six different countries, including the US and Canada. The combined readerships of the publications we landed coverage in exceeded 7M monthly visitors.
Supporting small businesses abroad with reviews
We know that The Thinking Traveller’s audience is passionate about sustainability and social responsibility when they travel abroad, so we launched ‘The Thoughtful Traveller Day’ to encourage tourists to leave reviews. We then launched a private Facebook group, also named The Thoughtful Traveller which was exclusively for existing customers and would only allow 100 new members entry every year. Membership would afford perks like discounts and the only way to gain access is to prove that they had left a review. We included a membership question to the Facebook group where customers could tell us the business that they left the review for by using the hashtag #TheThoughtfulTraveller.
Body editing apps – How popular are they?
We worked with Bulk to raise awareness of body editing apps across Europe using Google search data. In Europe, the UK topped the list for monthly searches for these apps with a massive 23,510 searches per month. To raise awareness, we worked with influencers to edit their images. One had very subtle changes and the other visualised what would happen if you edited their photos the same number of times as people are searching for the apps in their respective country. For example, we edited Italian fitness influencer Emily Gervasio’s images 14,770 times to match how often people in her country were searching for these apps.
Most instagrammable beaches in Europe
Our luxury travel client, The Thinking Traveller, called on us to help with organic link building and increasing online visibility. As the high season for travel in Europe was approaching, we decided to find out which beaches were the most popular. We looked at Instagram hashtag data. We researched existing ‘best beaches’ articles. We created seed lists and then recorded the number of hashtags on Instagram for each beach. We then created a series of graphics to illustrate our findings and created a blog post, so we had an original data source for publications to link to. This simple but smart approach helped us to land over 80 pieces of coverage in 15 different countries, on publications such as Yahoo, Travel+Leisure, TimeOut or MSN.
